TheMarks is a toolbox for designing an entire world with a single-style typeface. The visibility is a homage to modernist architecture and typography from the 50s–70s. The fundamental forms of Square and Circle are at the heart of the design and its proportions.
The design follows a 45° angle as much as possible; forms are abstracted to a minimum; and the overall appearance of the letter’s combination with pictograms is a unified, timeless, and genderless visual language.
The emoji design follows some rules: no circled eyes, no Disney/Smiley appearance, minimum is maximum, and using a playful combination of positive and negative intersections when works.